Lean Marketing Assessment

Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …

Lean Marketing Assessment – Why

Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …

Lean Marketing: After 5S start with the 7 service values

I created a simple mindmap demonstrating the 7 service values which are: Act extraordinary helpful & friendly by… Provide efficient & prompt service & always keep customers informed by Be responsive to individual customer needs by Behave & act professionally Earn customers trust I will take ownership when I deal with my customer by I Read More …

Uses of Social Media, Inbound Marketing

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0

Lose Control of your Marketing! New free ebook

Please download my new ebook Lose Control of your Marketing! Why marketing ROI measures lead to failure. Do you market like the Grateful Dead? Or like Led Zeppelin? (Findout in the ebook). Here are some other things you’ll find inside: Please download my new ebook Lose Control of your Marketing! Why marketing ROI measures lead Read More …

Adding a Chief Conversation Officer & a Duct Tape Marketing Coach

Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach .  In the broad sense the duties of this position should include: Content – this one is Read More …