thru Adaptive Marketing Practices
I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your Read More …
This week and the following 2nd and 4th Thursdays I will hold a newly created webinar for 2009 based on the Duct Tape Marketing – 7 steps to Small Business Success. During the webinar I will go over the 7 -star principles and at the end offer you several special deals. More information on the Read More …
Improve your Sales Process Win more of the Right Customers Lower Your Cost, Boost Your Margins This is what Michael Webb , author of Sales and Marketing the Six Sigma Way, promises on the outside cover of the book. Does he deliver? You betcha! This is one of my top reference books that sits either Read More …
Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely Read More …
This is a rather long video over 15 minutes but it demonstrates how to apply Lean Marketing principle thru the use of Marketing Plan Pro powered by Duct Tape Marketing. You do not have to be familiar with the software to watch the video but it would be helpful if you had downloaded the 7 Read More …
Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma: Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what Read More …