Marketing Plan Pro, Lean Principles Applied

I enjoy using off the shelf standard products, they usually work. and adapt them to my use. Saves a lot of customization cost and the upgrades are cheap. I created this 18 page e-book to let you review my thoughts on using Lean Six Sigma principles and applying them through the Marketing Plan Pro software. Read More …

It is all about the marketing – Are you employable in 2009 –

Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. After that you receive 3 more sessions which is the real power of the GET CLIENTS NOW! program is in these follow-up group coaching sessions, focused on each participant Read More …

Should marketing care about cash flow?

Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom Read More …

Lean Marketing thru Referrals

Business901 has just released a 4-week program titled Lean your Marketing thru Referrals. This program creates a step-by-step, documented Lean Referral System based on your specific target market. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates Read More …

Content marketing strategy from start to finish

These guys are talking my language. I believe content marketing is what really works these days and without it it is very hard to differentiate yourself. A quick outline of the book: Defining the organizational goals. Determine the informational needs of the buyer. Determine what you want the customer to do and why this helps Read More …