thru Adaptive Marketing Practices
Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you? This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that Read More …
The foundation of the Lean Marketing House is where the work is done. The stronger the foundation the larger or more pillars it can support. It is these actions that most people really believe makes up the marketing process. Events, Ads and Brochures make up these actions and what I call, executable or check-off type Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
Many believe that the vision should have a grand scale, be meaningful and be measurable. Your vision should represent the broadest perspective but I encourage you to be specific with the message. What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to Read More …
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …
If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, “Can I see your marketing plan?” That will send some shimmers through them. I’m dead serious about this requirement, it is really not an option. If you read any of the material most marketing Read More …