thru Adaptive Marketing Practices
One of the core principles of Duct Tape Marketing is to “Live by a Marketing Calendar.” I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable Read More …
In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would Read More …
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for ” ” and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer — there is no quick fix. It takes effort Read More …
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Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for Dummies and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer — there is no quick fix. It takes effort and Read More …