Managing Customer Value
One of my favorite areas of study is about Logic Models. The learnings that I have gained in understanding this discipline have significantly increased my marketing efforts with many SaaS companies. The ability of non-profits to build influencers and communities are much further advanced than traditional brand marketing. Take a look at this video, to Read More …
Part of The Lean Minute Collection on YouTube In the Business901 podcast, Linda Richardson discussed her new book, Changing the Sales Conversation: Connect, Collaborate, and Close. She touched upon one area that intrigued me a great deal, the Value Model. In the value mode, she discusses the importance of understanding and planning to address the Read More …
Art Byrne has been implementing Lean strategy in various U.S.-based manufacturing and service companies, such as Danaher Corporation, for more than 30 years, including The Wiremold Company, which he ran for 11 years. He now serves as Operating Partner at the private equity firm J. W. Childs Associates L.P. In a podcast (Lean as a Read More …
In next weeks Business901 podcast, I discuss Zero to One: Notes on Startups, or How to Build the Future with Blake Master. Blake was a student at Stanford Law School in 2012 when his detailed notes on Peter Thiel’s class “Computer Science 183: Startup.” The notes became an internet sensation. Before writing Zero to One Read More …
Anyone that has ever worked with me for more than an hour or so has seen me address customer behaviors and understanding what makes them tick. As I like to say, we must understand the people at the table. The tool that I typically use for this discussion is Bain’s RAPIDTM framework example. RAPID is Read More …
I am a big fan of Laurence Gonzales book Everyday Survival: Why Smart People Do Stupid Things, who was introduced to me by Bill Dettmer of Theory of Constraints fame and past podcast participant, Systematizing your approach to management, Podcast with Bill Dettmer. I have also created several blog post from Laurence’s book, If Nothing Read More …