Challenging Traditional Sales Myths

As many of you know, I am a big fan of Matt Dixon’s work, book, The Challenger Sale: Taking Control of the Customer Conversation.  I had the pleasure interviewing Matt and split the interview into 2 parts. Last week, Need Customers, Create an Effortless Experience was about his latest book, The Effortless Experience and the Read More …

Three Myths of Behavior Change

What you think you know that you don’t know! Try this list before constructing your next presentation How you present information matters Tangible Personalized Social Interaction Frame Loss not Gain Unique messages for each audience You need to change attitudes to change behavior Set Behavioral expectations Connect to Values People know what motivates them to Read More …

5 Myths About Rapid E-Learning

I am starting to visit this blog fairly often and wanted to share it with others. Some great information about e-learning, a subject that touches all of us today. From The Rapid E-learning Blog: “Go to a learning conference today; use the words PowerPoint and e-learning in the same sentence and, typically, you’ll get lots Read More …