Managing Customer Value
There has been a fair amount written about designing a customer experience and more specifically how the interpretation of theater can help. The most ready reference on the subject is Interactive Services Marketing by Ray Fisk, Steve Grove and Joby John. Service theater is based on the metaphor of services as theater, which they have Read More …
Should you Manage your Organization with Agile Techniques? Steve Denning’s new book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century (Jossey-Bass, 2010) was the topic of our discussion. Radical management is a fundamentally different approach to management, with seven inter-locking principles of continuous innovation: focusing the entire organization on delighting Read More …
Yesterday I discussed how to use marketing inside your organization and creating a burning desire to complete the project. Today is a checklist for your marketing department to use when implementing a Marketing campaign for the project. Preparation: In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and Read More …
Few projects are on time and under budget. These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but maybe as important is making Read More …
This is something that every business owner should do right now. When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google. Google Profiles is a somewhat new service from Read More …
How do you make changes within your organization? I think it is critical to think about the transformation process before doing it. Here some ideas that are taken from the book “Small Business Solutions” by Robert D. Hisrich. By the way, the book is a good quick read but you can probably find it for Read More …