Managing Customer Value
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction. A prediction enables us to identify the one or two things that really matter while providing both constraints and flexibility. In scientific terms, we call it a hypothesis. The dictionary definition of Read More …
The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …
I think Lean is the best way to scale a company. Not only does it gives us that inside and outside learning perspectives, but it also helps us manage three Lean learning concepts; SDCA, PDCA, and EDCA. It allows us to dedicate a portion of our work to what we are doing well (SDCA=Standard Work), Read More …
Marketing with PDCA was the 2nd book in the Marketing with Lean series and is available for free. No reg, just download it from this page link: https://business901.com/e-books/marketing-with-pdca/ A quick review: [slideshare id=8942645&doc=mwpdca-110820204801-phpapp01]
The steps of the scientific method can be summarized like this, Observation, Explanation and Testing. This method is the basis for just about every problem-solving method. We might call it the Granddaddy of research experimentation. I think it is worth a review more often than we actually do. The basic logic behind the method, I believe will help you Read More …
Today’s work is messy. So, why do we spend so much time defining and trying to reach the finish line? Why don’t we paint the vision, and achieve 90% (for a placeholder) of it, and start a new iteration? Are we hung up too much on outcomes? Alan Cooper said in a recent talk at Read More …