Managing Customer Value
Using The Systematic Process of The Different Levels of Perspective in Sales Engagements All five levels are even important to address in most selling situations. Of course, sales live in an event—orientated world, and most of our efforts will be directed in that area. The highest leverage action we can take is determined by the Read More …
There are a lot of different ways to get started with process mapping, but I have found one of the easiest, and most useful is in developing user stories versus the old SIPOC method of Suppliers-Inputs-Process-Output-Customer. Though I am a big believer in a SIPOC, it just I not the right tool for everyone. Especially Read More …
In the System Thinking world, and I will primarily be leaning on the work of Pete Senge and Daniel Kim, there is this systemic process of five distinct levels of perspective: Vision (Generative) Mental Models (Reflective) Systemic Structure (Creative) Patterns (Adaptive) Events (Reactive) Book Reference: Organizing for Learning: Strategies for Knowledge Creation and Enduring Change Read More …
Arne van Oosterom, Partner at DesignThinkers in Amsterdam and was a past guest on the Busines901 Podcast . His company, DesignThinkers, is a Strategic Design agency that specializes in social innovations, service innovations, customer centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions. Related Podcast and Transcription: Design Read More …
A Lean Sales Method There has been a resurgence or maybe recognition of the use of the OODA Loop as a basis for much of the current ideas surrounding Iterations, Rapid Development Cycles and Decision Making. What makes the OODA Loop such a popular subject? When we first think of the OODA Loop, we think Read More …
I have always viewed Lean as a knowledge building exercise versus one of a problem solving method. I believe that is what has attracted to me via Appreciative Inquiry to the Strength-Based approach. It was what I was doing with better definition. I could be wrong in this statement, but I find European "Lean" more Read More …