Managing Customer Value
Do you use a structured Problem-Solving approach in your Sales and Marketing? Are you using the Lean Tool of A3? Below is a short video on the subject and why you may want to consider using A3s in sales and marketing. Review on the new A3 App: Yesterday, I blogged about the new A3 Creator Read More …
The transformation of Lean into Sales and Marketing has a few subtleties and one of them is the way you go about solving problems. The typical Lean Thinker goes about solving a problem very systematically using a variety of processes such as A3s, PDCA, 8D or DMAIC, etc. They are all based on the scientific Read More …
Below is a presentation that I will be giving this week to the Plantmix Asphalt Industry of Kentucky. It will be during the winter training school and focus on using both Critical and Creative Thinking benefits the Problem Solver. It also includes how to prevent the failures of most decision processes. This an hour long Read More …
Steven C. Wilson, one of the leading Lean Six Sigma trainers in the state of Iowa has released a new program, Data Driven Problem Solving. The entire program can be downloaded as a PDF and MP3 on IowaQualityTraining.com. Data Driven Problem Solving includes a 100 page book with over 4 hours of audio. In addition, Read More …
This video is an overview of why you should consider using A3 Problem Solving for Marketing and a plug for my new book, Marketing with A3. I should have emphasized it more in the video but using A3 for your marketing tactics is an excellent way to help in your decision making process but also Read More …
Practical problem solving is at the heart of the Toyota Production System and a Lean culture. These skills are based on the PDCA (Plan-Do-Check-Act) cycle and are the bases of the A3 problem solving process. Why is learning the foundation of problem solving so important? When you start looking through the lens of Why? Why Read More …