Managing Customer Value
Came across this skit by comedians John Clarke and Bryan Dawe. The conversation is not far removed from meetings that I have participated in. It reminded me of the need for us to have a structured approach to problem solving. Many organizations lack a systematic and common method of problem solving. There is no magic Read More …
Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video. This video is a great depiction of future marketing. Sales and marketing Read More …
Tracey Richardson appeared on the Business901 podcast to discuss problem solving. This is a transcription of the podcast. Tracey will be the instructor for two of the six Lean Enterprise Institute workshops June 22-24, 2010, in Indianapolis, IN. She will be facilitating Managing to Learn: The Use of the A3 Management Process and Lean Problem Read More …
My guest on the Business901 podcast was Tracey Richardson, president of Teaching Lean Inc.. She has over 22 years of experience in Toyota methodologies including: Lean Problem Solving, Quality Circles, Lean Manufacturing tools, Standardized Work, Job Instruction Training, Toyota Production System, Toyota Way Values, Culture Development, Visualization (Workplace Management Systems), Continuous Improvement (Kaizen), Meeting Facilitation/Teamwork, Read More …
Your product or service solves a problem for the customer, right? Does your customer understand the problem you’re solving? Have you been able to put or involve numerical relationships in this problem-solving process? Go back-to-school for a second, maybe even as far back as grade school and think about solving mathematical word problems. Remember word Read More …
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing Read More …