Managing Customer Value
Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, discussed his 4-step process for Building Habit Forming Products (podcast and transcription link): The model is called the hook model and the four steps are a trigger, an action, a reward – and, often times, it’s a variable reward – and an investment. So by cycling users Read More …
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
If you can build a culture of PDCA, a culture of learning, growth becomes part of everyone’s job. It is this aspect I believe that separates good companies from great companies. There is not an internal factor that will be more limiting or more expansive than the people within the organization. Building a learning culture Read More …
These two guys, Scott Sedam is President of TrueNorth Development and Todd Hallett, AIA, President of TK Design & Associates, Inc. might rub the Lean purist out there the wrong way. If the truth be known, I do all the time. I think this is why I liked doing this podcast. So much, that it Read More …
I find it interesting to watch as people try to take their product development skills and innovation tactics and apply them to Sales and Marketing. I will admit there are a “few” similarities but what works for development and innovation does not necessarily work for established brands. Even when you go to market with new Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …