Managing Customer Value
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services Read More …
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five C’s of Driving Market Share serves as the template for this transaction. Turning the power of Six Sigma outward and focusing on growing market share will provide infinite number of value laden projects for the Six Sigma Black belts Read More …
(ASQ) Lean Enterprise Division will host the webinar Lean Service Design: Closing the Gaps between Perception and Reality on Tuesday, January 8, 2013 12:00 PM – 1:00 PM CST. 80% of Companies believe they deliver a Superior Service, only 8% of their Customers agree Lean Service Design changes the way you think about business. No Read More …
The Lean Marketing Lab opened several months ago. It is an online community created to further the cause of bringing continuous improvement to sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, I have moved the Marketing with Lean Series of Read More …
Steven C. Wilson, one of the leading Lean Six Sigma trainers in the state of Iowa has released a new program, Data Driven Problem Solving. The entire program can be downloaded as a PDF and MP3 on IowaQualityTraining.com. Data Driven Problem Solving includes a 100 page book with over 4 hours of audio. In addition, Read More …
These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your sales and marketing process. I am offering from August 25th thru the 28th, a 25% discount on the next session. That session will start on September 8th. Each Participant will receive the E-Books: Lean Marketing House, Marketing Read More …