Managing Customer Value
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …
Next week’s Business901 Podcast guest is Zachary Evans. He is an architect and partner at Kelty Tappy Design, Inc., a Fort Wayne architecture, planning, and urban design firm. A Ball State University graduate (Muncie, Indiana), Zach holds professional architectural registrations in Indiana and Ohio and is certified by the National Council of Architectural Registration Boards Read More …
Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a Read More …
An original idea may be your starting point and Your First Prototype is with Pen and Paper. If or when your idea receives support from others, you will be at a point to take more serious design steps. Most successful product launches start with a clear vision of what they want to accomplish. This is Read More …