Managing Customer Value
There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U by C. Otto Scharmer. Scharmer has just released a new version that is well worth the read, Amazon: http://amzn.to/2ptDuTE I was using CAP-Do (superimposed over the “U” in the image to show how it Read More …
Working with Lean in Sales and Marketing have afforded me the opportunity to see tools in a different way. It has allowed me to see them from what I might call an outside-in perspective. Where most Coaches and Trainers come from the internal world of development and manufacturing, I came from primarily a management and Read More …
I have always thought Hansei or Reflection was a key part of Lean thinking. I talk about it as part of introducing CAP-Do in the video below. Slides of the above Presentation If you have not purchased CAP- Do, it is available for download as a PDF. P.S. Peter Senge calls this process Presencing Read More …
Hoshin Kanri is a management system that creates a method of policy deployment in the form of both organizational and employees goals. It is a step by step implementation and review process from a systems approach perspective for change. In the simplest form, top management sets a vision and bottom line employee sets the tactics. Read More …