Managing Customer Value
Many times when creating an A3 (11” x 17” paper size) it is just easier to use a couple of 8 ½ x 11 pieces of paper. What I really like about it, is that it separates the planning side from the Do-Check-Action side. (Sample A3). It is also very symbolic. Even if someone jumps Read More …
How do you start using A3 thinking in you Marketing? The best way is to start is by solving your own problems. Take an A3 form (proposal, status or a problem solving report) and start writing. Let yourself be the audience and decide what is important and what is not. It is no different as Read More …
Most marketing centers on providing a solution for our customers. Everyone has a solution and just about all of them can be made to work for you, sound familiar! But is there anybody out there that can adequately define the problem? The definition of the problem is more important than the solution. We have always Read More …
Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video. This video is a great depiction of future marketing. Sales and marketing Read More …
At the Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play — with many examples you can try at home (and one that maybe you shouldn’t). Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Read More …
Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, “Why did McGraw-Hill come to Carol and him to write the new edition of Orlickys Materials Requirements Planning 3/E?” He told a very interesting story which I paraphrase below: The problem is that the market really doesn’t Read More …