Managing Customer Value
Bob Petruska of Sustain Lean Consulting brings 24 years of experience helping a variety of customers including Health Care, Aerospace, Automotive, Food, Office and Service industries improve their performance. He is a consultant, presenter, trainer and author of Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters. It is heavily illustrated and includes Read More …
Bob Petruska of Sustain Lean Consulting brings 24 years of experience helping a variety of customers including Health Care, Aerospace, Automotive, Food, Office and Service industries improve their performance. He is a consultant, presenter, trainer and author of Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters. It is heavily illustrated and includes Read More …
When @addartis on Twitter yesterday posted that the Reflection A3 (CAP-Do) looked a lot like a Lean version of the Six Sigma process of DMAIC (Define -Measure-Analyze-Improve-Control), I had to admit they were eerily similar. I pulled up from my archives or more specifically the eBook, Marketing with A3 (More Info), and rolled out an A3 on Read More …
In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management. I also alluded to the regular practice of using SWOT simply as a 4-quadrant matrix that most Read More …
In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual diminishing of Six Sigma influence and the rise of the Lean Read More …
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …