Managing Customer Value
As the landscape of marketing evolves, so too must the way campaigns are structured. The traditional model of a centralized team responsible for all aspects of a campaign is no longer feasible in the current climate. Instead, a more decentralized approach is needed, with smaller teams working on specific elements of the overall campaign. This Read More …
How Most Companies Fall Short Of Understanding What Buyers Value: Most companies understand the importance of understanding what their buyers want and need. However, many companies fall short of actually understanding what their buyers value. The problem is that traditional research methods often don’t provide the insight needed to understand buyer behavior. The Problem With Traditional Read More …
Socratic questioning is a technique used to stimulate critical thinking and purposefully incite opposing viewpoints to spark debate, new ideas, and research. Socratic questioning is a curious style of dialogue that encourages critical thinking and an exchange of ideas. Research has shown that using Socratic induction can lead to more nuanced insights about a topic Read More …
If you’re a marketer, you know how important it is to have a wide reach. The more people you can reach with your marketing campaigns, the better your chances of achieving your desired results. But what exactly is reach, and how can you ensure you reach as many people as possible? The Importance of Reach: Read More …
Customer value is the perceived worth of a product or service. The concept of customer value is important to businesses because it can be used to measure customer satisfaction and loyalty. Additionally, managers can use customer value to make pricing, product development, and marketing decisions. Despite its importance, customer value can be difficult to understand Read More …
As organizations become more complex, trust and collaboration become increasingly important. When the lines of communication break down, it can lead to inefficiencies, mistrust, and disengagement. A lack of confidence can be one of the leading causes of disengagement in any organization. Leaders must change how they approach decision-making to build trust and collaboration within Read More …