Managing Customer Value
It is expected that businesses will experience price increases over time due to inflation, increased costs, and other market forces. As such, it is important to have an effective outbound message when announcing a price increase to your customers. Doing so professionally, timely, and transparently can go a long way in managing customer expectations and Read More …
Product management plays a critical role in the success of any organization’s products or services. Product managers combine design, engineering, marketing, and data analysis skills to develop products that add value to a company’s brand, meet customer needs and expectations, and differentiate the organization in the market. In the modern age, product managers must stay Read More …
Does a customer’s feedback deserve more than just a thank you? We’ve all been asked to leave feedback after an online purchase or at the bottom of a restaurant receipt. But is it worth rewarding customers for their opinion? Customer feedback can be a valuable source of information for any business. It can help identify improvement Read More …
Using a business promise instead of a value proposition effectively sets your business apart from the competition. It communicates to potential customers that your business is reliable and trustworthy and is willing to go above and beyond to provide them with the best products and services. A business promise is a statement that reflects your Read More …
To maximize the success of your business, it is essential to develop an effective customer value strategy. With the right strategies, you can ensure that your customers get the most out of their experience with your business, driving loyalty, trust, and higher profits. In this article, we’ll discuss different strategies you can use to maximize Read More …
Many businesses have marketing departments that drive brand awareness, engagement, and conversion to new customers. This can be a challenge for SMBs due to their smaller budgets and fewer resources. However, you can take many small actions to drive brand growth. Successful brands have a clear marketing strategy and plan for growth. How will you Read More …