Many businesses have marketing departments that drive brand awareness, engagement, and conversion to new customers. This can be a challenge for SMBs due to their smaller budgets and fewer resources. However, you can take many small actions to drive brand growth. Successful brands have a clear marketing strategy and plan for growth. How will you know when your brand is ready for a revamp? With a new product launch and refreshed branding, maybe. But what if you can’t afford to spend money on marketing? Your brand may not need an overhaul to succeed, but it can use fine-tuning to improve its reach and engage with customers effectively. You may not realize that a brand’s marketing strategy is much more than just spending money on advertising. It’s about identifying the right channels your target audience uses to discover your business and to ensure those channels are as effective as possible for driving customer engagement, sales, and leads.
Understand the Triggers of Conversions: As you consider your marketing strategy, it’s important to understand the triggers of a conversion. A conversion is usually a positive experience that leads to a sale or a referral. However, there are many different ways your customers might interact with your brand and find value in it. If you can identify what triggers your customers to decide to buy from you, that will help you create an effective conversion strategy for your brand. Triggers can come in the form of: – Value sales presentation – Brand recognition – Trust building – Social proof – Informational triggers (e.g., discounts)
Tailor Your Sales and Marketing Triggers: The key to success is discovering the right channels your target audience uses and optimizing them. For example, if you sell a product that makes restaurant reservations, your marketing efforts would be focused on social media because more restaurants are getting their reservations made through these sites than in person. If your business sells products to consumers, it’s important to tailor your sales and marketing triggers to match the product. For example, if you sell running shoes, you will want to use social media and blogs to expand your brand’s marketing strategy. If you offer home services like cleaning or ironing, then advertising in the newspaper will be a better option for driving brand engagement and leads. The key here is to make sure that your marketing strategy is unique and tailored to what your business offers. This way, you’ll know that when customers come across it online or offline, they’ll find what they need or are most interested in from the get-go.
Experiment with Marketing Tactics: One of the easiest ways to grow your brand is to experiment with marketing tactics. Try offering discounts on social media, breaking up your offers into pieces, or giving away products for free before asking customers to pay. These are just a few actions you could try to make your business more successful. There are many ways to market your business, and what works for one company may not work for another. Which marketing tactics will give you the best return for your time and money? This is something only you can answer. You might find that your best bet is a long-term investment in SEO or influencer marketing campaigns because they’ll help you gain traction and build trust with customers over time. Either way, it’s important to test new strategies and see which ones get the most traction. For example, post new product releases on Instagram but don’t get many likes or comments. It might be worth investing in a paid ad campaign on Facebook instead because people there respond better to those ads than they do on Instagram. The most common mistakes made by businesses when outsourcing SEO: having generic web presences, failing to invest in enough keyword research, not always taking into account page loading speed as an important factor in the search engine ranking process, not investing enough into content evaluation
Plan for growth by utilizing marketing triggers: A couple of marketing triggers for you to consider and jump start your thinking on others:
- New product launch A new product launch is an excellent opportunity to improve your brand’s visibility and increase awareness in the market. To ensure you’re maximizing your product launch, it’s important to focus on awareness and conversion. You should do this with a clear understanding of what you need to do to drive sales and leads after launching your innovative new product.
- Targeted social media campaigns Social media offers marketers the opportunity to reach their target audience in a way other channels don’t. If you want to engage with your potential customers in a way that will help them find value in your products and services, social media campaigns are an effective strategy. Remember that social media is not just about advertising – it’s about engaging with your target audience in meaningful ways so they may feel rewarded for their attention and loyalty. Remember, social media marketing is all about people; if you’re able to connect with them, they’ll be more likely to trust and support your brand rather than blindly follow along without knowing why they should care or who they’re talking with online. For example, when running a campaign focused on connecting with people on Twitter, take time to tweet back at customers who have mentioned you or retweeted one of your tweets, so they know you’re listening and responsive, even if they don’t follow or DM.