Managing Customer Value
In today’s business environment, it is more important than ever to create value for the customer and create valuable customers for the organization. Creating value for the customer means understanding what the customer wants and needs and delivering products or services that exceed those expectations. It also means developing a relationship of trust and respect Read More …
In business, the term “positioning” refers to creating a unique and differentiated image for a product or company in the minds of target consumers. Positioning is often one of the most important elements of a company’s marketing strategy. It can shape consumer perceptions in a way favorable to the company’s goals and objectives. There are Read More …
You should always ask yourself, “What is my customer’s North Star?” and “What trends are happening in my customer’s industry that I should be aware of?” Your customer’s North Star is what your customer is striving for, and their trends are the things happening in their industry that will help them get there. Knowing your Read More …
What Buyers Value: To better understand what buyers value, it is important to know how most companies fall short. Many companies make mistakes, starting with the wrong questions, relying on assumptions, and not taking the time to listen. As a result, they often fail to connect the dots and understand what buyers are looking for. Read More …
As the landscape of marketing evolves, so too must the way campaigns are structured. The traditional model of a centralized team responsible for all aspects of a campaign is no longer feasible in the current climate. Instead, a more decentralized approach is needed, with smaller teams working on specific elements of the overall campaign. This Read More …
Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. What is customer value mapping? Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. This article will cover the following Read More …