Socratic Circles: A Quick Overview

Socratic questioning is a technique used to stimulate critical thinking and purposefully incite opposing viewpoints to spark debate, new ideas, and research. Socratic questioning is a curious style of dialogue that encourages critical thinking and an exchange of ideas. Research has shown that using Socratic induction can lead to more nuanced insights about a topic Read More …

Why is it Difficult to Understand Customer Value?

Customer value is the perceived worth of a product or service. The concept of customer value is important to businesses because it can be used to measure customer satisfaction and loyalty. Additionally, managers can use customer value to make pricing, product development, and marketing decisions. Despite its importance, customer value can be difficult to understand Read More …

Situation Statement: Writing Clear Context

What is a situation statement? A situation statement is a document that explains the current state of a project or initiative. It includes an overview of the situation, the problem that needs to be addressed, the goal of the project, and the available resources. The situation statement is used to help stakeholders understand the context Read More …

Action Learning using the Evidence-Based Information Cycle

As organizations become more complex, trust and collaboration become increasingly important. When the lines of communication break down, it can lead to inefficiencies, mistrust, and disengagement. A lack of confidence can be one of the leading causes of disengagement in any organization. Leaders must change how they approach decision-making to build trust and collaboration within Read More …

Learning From Customers: The Inquiry Sales Model

Why is it so important to learn from customers? Because they hold valuable knowledge that can help us improve our products, services, and processes. By engaging with customers and incorporating their feedback into our decision-making, we can learn how to serve them better and meet their needs. It has been said that the customer is Read More …