Managing Customer Value
The sales landscape is significantly transforming in today’s fast-paced business environment. Technological advancements, such as artificial intelligence and hyperautomation, reshape how businesses interact with their clients. Sales professionals now face the challenge of navigating a market where customer behavior is more unpredictable than ever. As customers become more informed and discerning, their buying patterns shift Read More …
In today’s ever-evolving business landscape, the success of any organization heavily relies on its ability to sell its products or services effectively. This is where the Inquiry Sales Model comes into play. Considered one of the most effective and comprehensive sales approaches, the Inquiry Sales Model is a systematic process that enables businesses to identify, Read More …
As marketers, we often rely on optimization to improve our campaigns and drive better results. But what if we told you this approach may limit your growth potential? Should marketers rethink the value of optimization and embrace a more open and flexible approach to marketing? By doing so, will we unlock new growth opportunities? Read More …
In traditional marketing, a linear approach often dominates the landscape. This involves creating large-scale campaigns, often designed around media constraints, resulting in time-limited initiatives. However, this is shifting towards a more iterative approach. The Spiral Method focuses on smaller, ongoing, and repeatable programs. It is driven by a persona-first mindset, prioritizing the target audience’s needs over Read More …
As consumer behavior evolves, businesses recognize the importance of shifting their focus to return on experience (ROX). Gone are the days when marketers solely relied on metrics such as click-through rates and conversions. While these indicators still hold value, they need to capture the full spectrum of customer interactions and emotions that drive engagement and Read More …
As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools for enhancing customer satisfaction and ensuring business growth. Customer-related CSM activities such as onboarding, support, and retention programs foster strong customer relationships, while VBS focuses on aligning product offerings Read More …