Managing Customer Value
An outline of most sales stories that you will see goes something like this. First, you must grab their attention or the hook. Second, you tell them a relevant story that addresses their needs starting with the current state and the deficiencies or pain points, proceeding to describe the future state and how it will Read More …
In sales, I like to break things down to the simplest component. Selling is tough enough without making complicated with all these forms, scripts and procedures. Most of the things I try to develop are attempts to make qualitative judgments within a sales call or a dialogue. The best skill of course you can have Read More …
A common sales exercise is to have a new salesperson state in a paragraph what they do for the company. They are then asked to state it in a sentence or two, after that one word. Organizations will often do the same thing in a mission exercise. It provides clarity to the mission. It is Read More …
As many of you know, I am a big fan of Matt Dixon’s work, book, The Challenger Sale: Taking Control of the Customer Conversation. I had the pleasure interviewing Matt and split the interview into 2 parts. Last week, Need Customers, Create an Effortless Experience was about his latest book, The Effortless Experience and the Read More …
Is Selling a Team Sport? I think so, and so much so that I wrote the eBook, Lean Engagement Team. In the book, I concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch Read More …
In last week’s podcast with Linda we dove into the topic of insights. How she phrases it may lead you to re-think the way you train your sales people. Entire Transcription with Podcast Link: The New Sales Conversation with Linda Richardson Joe Dager: The Lean world is predominantly on the operational side where we think Read More …