Managing Customer Value
Tim Sanders has spent most of his career on the cutting edge of innovation and change. He was on the ground floor of the quality movement, the launch of the mobile phone industry and, most notably, the birth of the world wide web. He was an early stage member of Mark Cuban and Todd Wagner’s broadcast.com, Read More …
Dealstorming” is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. About Read More …
Lean Marketing may be a fuzzy concept to some, can you explain your approach and how it applies to the typical organization? In my thinking, Lean Marketing still has it’s genesis in the 5 basic principles of Lean. However, I take a slightly more outside in approach in explaining it. More what I would call Read More …
I asked that question of David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Read More …
I think that’s a great comment and one of the things you mentioned. Every workshop that I’ve ever put on the sales people, I can always pick out the sales people because they were the ones on their smartphones with their head down, typing to somebody. Sales guys were always busy in a workshop. How Read More …
I’ve been there when it’s been ‘no decision’ and I’ve been on both sides. I think we all have. When I first look back, if I’m the sales guy, my first inclination is did I really do something wrong, or I didn’t really sell the product that I needed to sell. I didn’t point out Read More …