Managing Customer Value
In this short video with Bill Capodagli, the co-author of The Disney Way, 3E we discuss culture and the results of establishing “The Disney Way” in an organization. Bill can be found at Capodagli Jackson Consulting. A Collection of Business901 Disney Way Blog posts [arve url=”https://www.youtube.com/embed/S9kNHPOwtzU”/]
Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you may whistle while you work.” In Read More …
Danny Dover in an episode of Storytelling School examines one of the world’s greatest storytellers, Walt Disney. For more information on this episode, check out http://www.lifelisted.com/blog/walt-d… In the video, Danny discusses Walt Disney use of two transformative storytelling techniques. Harnessing deep and fundamental human desire Suspending Reality I think you find it a unique way Read More …
The process of The Disney Way is discussed in this short introduction to next week’s podcast with Bill Capodagli. With nearly three decades of management consulting and corporate research expertise, Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. The first edition was cited by Read More …
In next week’s podcast, I asked Kristin Zhivago a series of questions on what it takes to be successful on the web today. Kristin is president and co-founder of Cloud Potential LLC, which offers best-practice analysis and improvement of a company’s digital impact. They are mostly working with companies that have historically done well in Read More …
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not join an active community where you can be an influencer or Read More …