Managing Customer Value
The transformation of Lean into Sales and Marketing has a few subtleties and one of them is the way you go about solving problems. The typical Lean Thinker goes about solving a problem very systematically using a variety of processes such as A3s, PDCA, 8D or DMAIC, etc. They are all based on the scientific Read More …
Three Events, One Venue – 3-Day Conference, Lean Camp & Lean Tutorials Lean Software & Systems Conference 2012 (LSSC12) May 13-18, 2012, in Boston, MA LSSC 2012 Boston is bringing three premiere events to one centralized location to facilitate the next wave of ideas in methods, process and organization for software & systems engineering development. Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. He will show you how to devise a sales and marketing strategy built around creating the most value for your customers; Read More …
Special Offer It is even more special for a limited time, if you stay on the Business901 website for more than 30 Seconds! Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with Read More …
People struggle with Lean in sales and marketing because they don’t believe that many of the fundamental concepts of Lean, such as Standard Work can apply to the S & M discipline. If you review the slide shows under the Lean Engagement Team section on Slide Share, I think you will find how much they Read More …
Do you always look as waste as something you should get rid of? In lean circles this would be an area that they would attack and as many call it get rid of the low-hanging fruit? That is supply side thinking. And it works when there is excess demand. We need to become more effective Read More …