thru Adaptive Marketing Practices
In the previous exercise, I just discussed the Measure phase of DMAIC and wanted to let you in on something, I left a little bit out. I think the average person hates math, especially marketing people. I only gave you a slight introduction, mostly for you to evaluate the process. Even if you only use Read More …
Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value Read More …
This content from: Duct Tape Marketing : Collaboration as a Total Business Strategy The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it was generally Read More …
I received the info via a tweet from http://www.hirehumanity.com. Thanks @meghab! [ www.mobileUncle.com ] Basically, Sixth Sense is a mini-projector coupled with a camera and a cellphone—which acts as the computer and your connection to the Cloud, all the information stored on t… Ok, I am a geek at heart but this is really cool Read More …
Typically, we spend our time complicating the choices rather than simplifying them. As we make the choices easier for people the quicker they react and the quicker they will process through your sales funnel. Key trigger words and actions can sometimes assist you in determining the next step required with your clients. Use the trigger Read More …
1. Identify the need A good reason, why I think a full refrigerator is overrated, FOOD ROTS. Think about how your own refrigerator is used. The kids come home, they open the refrigerator up, they look at it and do not see anything to eat and it’s full! When they do use it, they never Read More …