A Full refrigerator is overrated!
Technorati Tags: Marketing,Target Market,Core Message,Ideal Client
Tag: Service Innovation
Event Planning – Use Kaizen Plan
I have been trying to find a good layout for Event Planning that I can use in conjunction with my SPIDER Launch Principles and continuously go back to the basic principles of holding a Kaizen Event for planning practically any type of event. A brief overview of using a Kaizen Event format for an event: Read More …
Prepare to Advertise!
If you have followed me at all, you realize that I am not a big believer in advertising as defined by most people. I do believe in 2-step advertising and especially if you have something of perceived value that you can offer to a prospect. Let us define 2-step by John Jantsch of Duct Tape Read More …
Marketing Power Groups
Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you? This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that Read More …
SECOND-STAGE ENTREPRENEURS – Is that you?
Characteristics of Second-Stage from the Edward Lowe Foundation: Second-stage companies are those that have grown past the startup stage but have not grown to maturity. They have enough employees to exceed the comfortable control span of one owner/CEO and benefit from adding professional managers, but they do not yet have a full-scale professional management team. Read More …
Lean Marketing House – Foundation
The foundation of the Lean Marketing House is where the work is done. The stronger the foundation the larger or more pillars it can support. It is these actions that most people really believe makes up the marketing process. Events, Ads and Brochures make up these actions and what I call, executable or check-off type Read More …