thru Adaptive Marketing Practices
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …
You want me to start marketing your company today. Here is what I would do: 10. Do it! Yes, it can be that simple. But a word of warning as much as we talk about the Internet and web presence, work is done through off-line interaction. Do not mistake the web as anything more than Read More …
You want me to start marketing your company today. Here is what I would do: 8. Create conversation officer position to support material and manage communications. One of my favorite subjects, watch this video: Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo .
You want me to start marketing your company today. Here is what I would do: 6. Use existing if applicable; create new media around step 5 to include print, media, internet and sales processes. It is about the connection. One of the best pieces of information I have seen on this subject is a post Read More …
You How I would Market your Company? – Step 5 of 10 You want me to start marketing your company today. Here is what I would do: 5. Separate products/services into existing sales channels and map customer buying process. Take a look at this e-book that I produced on the subject for details.