What’s the cost of social media?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say..     Technorati Tags: Social Media,blog,Blogging,Google,Web 2.0,Indiana Social Media

How do you get you blog found?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Why you should participate in social media.   Technorati Tags: Social Media,Fort Wayne,LinkedIn,Indiana,Facebook,Plaxo,Squido

Small Business wants to do their marketing alone?

I am not surprised but still amazed at this statistic. Two-Thirds of Small Businesses Go it Alone for Marketing More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of US Read More …

Lean your marketing

I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link. My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation: Is there a Read More …

Lean Marketing Assessment

Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide Read More …

How do you create a scorecard

Capturing metrics that will provide information on the quality of the deliverables and the processes used to create the deliverables. The following process can be used to come up with the appropriate metrics on the project. This process will result in the creation of a Project Scorecard. Identify criteria for success. Review the objectives and Read More …