thru Adaptive Marketing Practices
I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain. If you want to review the entire series go to MarketingwithLean.com Technorati Tags: Lean Marketing ,Marketing Read More …
by Paul Dunay I think Seth Godin outlined marketing’s Catch 22 best in his book The Purple Cow (and I am paraphrasing here): When times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be aggressive. As marketers we are so often faced with the dilemma Read More …
I have always been a big advocate of building a customer profile. Even going as far as knowing what your ideal client hangs on their refrigerator(DTM Tip). But honestly, can you describe them or even paint a picture of them. Try these questions, just to get a start and keep adding. The demographics you can Read More …
8 Questions You Must Ask Welcome to this week’s business insight by Shep Hyken. This week’s insight is titled: Know Your Customers It is very important to know what your customers want, expect and think of you. (This goes for your internal customers as well.) So how do you get to know your customers? There Read More …
I seldom blog surveys but I felt this one to be of particular value from Maketingcharts.com. Not for the shift in online marketing, I don’t believe it is a shift as much as just following the market, but because the need to makre sure you allocate your dollars properly. I have seen to many people Read More …
Attention: Small Businesses, Professional Services, Salespeople and Organizations: The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed Read More …