Effective Product Marketing, 2nd Day

Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Web Content Sales Tools Sales Channel Alignment Revenue Grow Awareness & Positioning Customer Retention Impact on Business Metrics Return on Marketing Assets Product Profitability As I went through the 2nd day I kept realizing Read More …

Effective Product Marketing

Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Management Goals Inbound Product & Market Data Audience Persona Profiles Target Audience & Segmentation Messaging & Programs Strategy Selling & Buying Process Marketing Assets & Liabilities Marketing Plan As I reviewed my first day, Read More …

Know Your Market…PERIOD

Tim Berry of Palo Alto Software of Marketing Plan Pro did this on target marketing!  I am a big fan of Tim’s and encourage you to take a look! Technorati Tags: Marketing Plan Pro ,Tim Berry ,Target Marketing ,Palo Alto Software

What a Small World we live in!

Social Media went through the roof this year and as I have mentioned before it is not going to get smaller, and especially not  in Indiana. Smaller Indiana has taken firm roots and RainFortWayne is doing the same. 2 Fellow Rainmakers, Lorraine Ball and Kyle Lacy have made significant strides in Social Media and the Read More …

Duct Tape Marketing EXCELerator Program

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. Is This You? Chances are YOU ARE the marketing department and often find yourself achieving Read More …

The Ultimate Marketing System Explained

A quick video explaining the New Duct tape Marketing System. There is a twist to it. If purchased through me, I will get you a copy of Marketing Plan Pro. All that is required is a scheduling a Free 30-minute marketing consultation with me and I will give you the link.