thru Adaptive Marketing Practices
A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …
Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process. I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the evolution of a best practice? Technorati Tags: Lean,Lean Marketing,Lean Six Sigma,Manufacturer Marketing,Manufacture,Marketing,Duct Tape Marketing,Six Sigma Marketing,Six Sigma,Marketing Plan,Marketing System,Small Read More …
A great underutilized resource for small business is SCORE. They have a Small Business Success Podcast Series which has some excellent material monthly. And what is great about the podcast is that they are short enough, many are only 6 to 8minutes, that you can get a mini-briefing on the subject matter. Browse around their Read More …
What if your marketing was based on these principles: Deliver what the customer really needs or wants? Which marketing creates value and which creates waste? How can you marketing flow with little interruptions? How will your marketing be balanced? What processes will you institute to achieve future state? Now think about this, what is your Read More …