Lean Six Sigma – Develop

In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …

E-Myth & Duct Tape Marketing

Tight schedule, tough to do, but it may be well worth it. Some real heavyweights Act today and get 25% off the Marketing Intensive Seminar John Jantsch, author of Duct Tape Marketing wants to help you create your marketing plan in person, in the beautiful Sonoma County region of California – Spend two transformative days Read More …

Lean Six Sigma Marketing – Explore

In my previous post on Lean Six Sigma marketing , I had stated Explore, the data to identify a cause and effect relationship between variables., was the 3rd step in building a Lean Six Sigma marketing  process. I also stated that in the Duct Tape Marketing planning system that the Remarkable Story and Product or Read More …

Does a Process stunt creativity?

Craig Crook was Joe Dager’s guest on his show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Six sigma marketing ,Manufacturer Marketing ,Manufacturer ,TQM Network ,Marketing

Lean Six Sigma Marketing – Measure

In my previous post on Lean Six Sigma marketing , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Lead Conversion Read More …

Lean Six Sigma Marketing – Define

In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the firs t step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition.  I Read More …