thru Adaptive Marketing Practices
A descendant of Thomas Edison, Sarah Miller Caldicott is an innovation process expert, innovation author and CEO of Power Patterns. Inspired by a family lineage of inventors dating back five generations, she has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing Read More …
I have a section in my office that I call the dirty book shelf. It is where books reside that have been marked up, highlighted, dog-eared and pretty much defaced. Most of them by now have a mind map that I have created. It was not till several months ago that I actually finally created Read More …
Katie Couric chats with producer Tony Maciulis about what makes a good interview. This video is part of the YouTube Reporters’ Center. To see more videos on how to report the news, or to post some ideas of your own, visit http://youtube.com/reporterscenter. From creating an ad-hoc team to creating user personas, interviewing is becoming Read More …
At the ASQ 2013 Service Conference, this week, I had the honor of giving a sixty-minute presentation on Lean Service Design. All the participants of my presentation received a CD that contained my Lean Service Design Program. This is the slidedeck from the presentation. Lean Service Design Presentation at ASQ Service Quality Conference from Business901 Read More …
When I first started in consulting, I spent a lot of time going to network meetings in town. It was the thing to do at the time. What I came to realize is that everyone had a product/service for my customer. Few of my services fit their companies. So, what happened is that I had Read More …
Of course, most of us are big fans of Malcolm Gladwell. He had delivered some of the best TED talks and this story, The unheard story of David and Goliath is another one. I have used David and Goliath in many examples for other reasons and I am certainly happy to have this one as Read More …