Managing Customer Value
Design Thinker, Arne van Oosterom, Partner at DesignThinkers in Amsterdam was my podcast guest recently. This is a transcription of the podcast. Arne is also a lecturer and chairman of the Service Design Network, Netherlands. He works with a broad range of associates around the world, and in a network allowing them to be extremely Read More …
My podcast guest was Arne van Oosterom, Partner at DesignThinkers in Amsterdam. DesignThinkers is a Strategic Design agency that specializes in social innovations, service innovations, customer centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions. The podcast typifies what I enjoy about Service Design and the people surrounding Read More …
My blog and podcast for next few months will focus on Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of This is Service Design Thinking. This is a transcription of Read More …
Conversations with twitter companion @flinchbaugh surfaced several frustrations with banking From @flinchbaugh Lending by the nation’s top 4 banks is down over $150 Billion – we still have a lending crisis that is hurting the ability to create jobs. @flinchbaugh is that a lending issue or if companies had a demand could they get the Read More …
Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Read More …
Design and Customer Experience, incorporated in Service Design Thinking are not the future but already upon us as the new norm for being successful in business. These principles address the demand side of the equation. Examples being Amazon, Starbucks, Xerox and IBM to name a few high profile companies. As a side note these companies Read More …