Managing Customer Value
“Man, they said we better Accentuate the positive Eliminate the negative Latch on to the affirmative Don’t mess with Mister In-Between No, do not mess with Mister In-Between Do you hear me, hmm?” The music was written by Harold Arlen and the lyrics by Johnny Mercer, and it was published in 1944. You wonder why Read More …
My blog and podcast for next few months will focus on Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of This is Service Design Thinking. This is a transcription of Read More …
In discussing the topics of Appreciative Inquiry and Service Design, I came upon this summary that seemed very fitting for the end of the week. What we ASK determines what we DISCOVER What we DISCOVER determines how we TALK What we TALK ABOUT determines how we DREAM together How we DREAM together determines what we Read More …
Could this be the missing link between Lean and Sales and Marketing? Appreciative Inquiry (AI) focuses on growing or increasing in value through exploration and discovery. It is a positive approach to change. It compliments Lean Thinking when you view Lean from a Value perspective versus a Waste Perspective. It is also relevant on how Read More …