Managing Customer Value
The Friday Video Series continues with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute. This series of videos continues with a central theme of Kaizen. Dr. Balle is a multiple Shingo Prize winner as an author of the The Gold Mine and The Lean Manager. His newest Shingo Prize was on the Read More …
Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determine your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that Read More …
When people start talking to me I normally can tell if we are a good match very quickly, I simply state; “I believe in installing a marketing system .” Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system Read More …
What do you do when you get a new lead for your business? Do you have an automated system that kicks in that will give you the best opportunity to nurture and develop that lead into a solid prospect? Or, increase your conversion rate? However you obtain new leads, it is important to follow-through with Read More …
Here’s a quote from Plato: "The beginning is the most important part of the work." A project needs to be planned, controlled, and monitored from its inception to its completion. In fact, all projects use a methodology of processes, procedures and templates. If you don’t think you have one, it really means that you have Read More …
Step 6 – Referral Conversion System Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Read More …