Don’t Add Functionality, Take Away Functionality

The American Management Association published John Goodman’s book, Strategic Customer Service, in May, 2009 and I think I have used it every week or at least every month since then. John is my guest tomorrow and next week on the podcast to discuss his new book, Customer Experience 3.0: High-Profit Strategies in the Age of Read More …

A Linear Process for Right-Brain Thinkers

Timothy W. Fowler is a visual-spatial thinker who designed President Obama’s Air Force One secure inspection and re-fueling process and is also the founding Director of Super Bowl Champion Coach Joe Gibbs Youth For Tomorrow. In a past podcast, he introduced me to RIGHT technique. Read, Inquire, Glimpse, Highlight and Trend Related Podcast and Transcription: Read More …

Interaction Design Foundation Making Technology More User-Friendly

I have been actively engaged the past month and taking my self-study efforts from a new organization, Interaction Design Foundation. At the present time I am participating in two classes,  Design Thinking and The Psychology of Online Sales. I have been enjoying and learning from both. I encourage you to read the press release from Read More …

What’s DIRF?

John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC), has published scores of articles including “Using Service to Grow the Top Line” in the AMA Journal, 8 articles in Quality Progress as well as BrandWeek, the American Banker and Marketing News. Business Week credits John’s research for creation of the GE Answer Center, Read More …

Do You Remember Share of Voice?

Kevin Allen spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. I found it fun re-living some of the older terms Related Podcast and Transcription: Hidden Agenda Joe: Read More …

Please Join Us in Evolving The Next Seven Tools

Comment, Post, or leave a 3-Minute Video on Your Favorite Tool. Why do you like it? (This is A Google Community: Next 7 Tools) Community purpose: to explore, create, and perfect the next generation of continuous improvement tools that will lift the quality and effectiveness of organizations beyond 2020. The first seven tools were published Read More …