thru Adaptive Marketing Practices
Are you looking for meaningful feedback? Are you having productive dialogue with your customers? Have you ever wanted to know instantly what your customers were thinking? In this short video, I demonstrate the quickest and easiest way to get closer to your customers. In fact, I have not found a more productive and efficient method. Read More …
Many people only view Lean as a methodology to reduce waste, improve flow and drive internal processes. Many have even hijacked the term customer and created “internal customers” and lose sight of the true customer and the marketplace. These companies do not recognize Lean as a business process that strengthens and grows a company through Read More …
A surprising outcome when monkeys are given the same choices as humans. Find out how risk adverse you are… About: Dr. Laurie Santos, who has been called “the Monkey Whisperer,” studies the roots of human irrationality by watching the way our primate relatives make decisions. She’ll discuss her recent work on “monkey economics” and will Read More …
Best in Market has really become a myth in today’s world. These companies that believe this are typically product focused and determine their position by the amount of features and benefits that they have over the competition. Many times market share is not a consideration. It is also believed that continuous improvement on processes, people Read More …
In Lean Marketing, Service Design and Design Thinking, we typically use the Customer Journey Map to describe the journey of a user through a series of touchpoints. Mapping this in detail and defining the resources, people, budget and marketing collateral to match each of these steps is imperative. After an organization does this and is Read More …
Seldom will you hear me utilize the phrase from the Inside-Out. In fact, after discussing Visioning in most workshops I pass out some (play) guns and ask to be shot if they hear those words at any time the rest of the day. However, there is a time and place to view sales and marketing Read More …