thru Adaptive Marketing Practices
Neither have I, until I did a search and typed Value Stream Marketing instead of Value Stream Mapping. It was completely accidental, but it was exactly what I was thinking. If you think about it, do you have a value stream map for your customers? I am not just talking about a map showing the Read More …
Applying Lean and Theory of Constraints to this concept opens up a completely different understanding of marketing cycle. It simplifies it for many individuals and companies that have difficulty looking at marketing as a system. It puts theory into actual practice. I have not found a quicker and easier method for converting a stagnant and Read More …
Understanding Variation: The Key to Managing Chaos is a book I recently re-read. I had remembered it and thought it had some good points. Not for the depth of analysis, most Black Belts will not find it too challenging, but for the examples and flavor of the writing. This book was originally published in 1993. Read More …
This is part 2 of a 3 part series on Determining your customer perspective – Can you satisfy these customer segments? As I mentioned previously, all customers behave and act differently. The personal contact that they receive from your organization should certainly attempt and make them feel that way. However, at some point and time Read More …
I am working and creating some examples for the Lean Marketing House, and I wanted to create several A3 reports on several pieces of the foundations. As I was struggling to get started, I remembered what my first Lean teacher told me: Start with 5S so that you don’t spend your time on anything wasteful Read More …
Bob Sproull was my guest on the Business901 podcast. Bob is an experienced manufacturing executive with a distinguished track record of achieving improvement goals in Manufacturing, MRO, Quality, Product Development, and Engineering. His experience base ranges from low-volume custom products (truck bodies) to process industries (tires) to service industries (Maintenance, Repair and Overhaul). He is Read More …