Managing Customer Value
Three Events, One Venue – 3-Day Conference, Lean Camp & Lean Tutorials Lean Software & Systems Conference 2012 (LSSC12) May 13-18, 2012, in Boston, MA LSSC 2012 Boston is bringing three premiere events to one centralized location to facilitate the next wave of ideas in methods, process and organization for software & systems engineering development. Read More …
During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …
Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my Value Stream! Can you afford to say that? Depending on your Read More …