Managing Customer Value
How many User (Buyer) Personas do you create? When introducing User (Buyer) Personas to an organization, I like to move away from trying to determine the “Ideal Client” type initially. What I like to do is post clients (with their personas) in the matrix below. For example, I use a matrix very similar to the Read More …
Jeffrey G. Soper, Ph.D., Executive Director of the International Strategic Business Partner Institute, and the creator of Problem Solving LeadershipTM and the C.L.I.C.KTM Process is my podcast guest this week. Dr. Soper is a seasoned executive, consultant, author, and coach who is a recognized expert in the fields of leadership development, performance improvement, and creativity Read More …
In his upcoming book Problem Solving LeadershipTM, Dr. Jeffrey G. Soper challenges the conventional wisdom of current leadership development thought and practice stating that “The problem with leadership can be found in the definition of the leadership problem.” His challenge is not that the focusing upon leadership skills and follower receptivity is wrong, but rather Read More …