Web Analytics for Lean Startups – The Agile Way

When talking to may successful business people, how many do you find started a certain type of business and it evolved into something different. That really is not that uncommon. Just ask Bill Gates. On the other hand, how many startups really know the problem they solve? This is a brilliant presentation by Alistair Croll Read More …

Why you should have an Ezine

I recently switched e-mail providers to Get Response. Here is an affiliate post that I think you may find interesting on why you should have an Ezine. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week Read More …

New formula for success: Deliver Today, Adapt tomorrow

I have been discussing Agile Marketing lately and recently came across a blog post by Chris Brogan on “How We Make Businesses These Days”. Chris stated in his post: Think. Sketch. Execute. Revise To me, the new formula of business is this: think. sketch. execute. revise. It’s important to consider contingencies. It’s important to be Read More …

Start thinking Cycles, not Funnels

Marketing fails when it does not deliver the right message at the right time to the right person! Doing this prevents waste, minimizes cost and more importantly excites customers. Typical marketing practices are unable to do this when you think of marketing in a linear fashion. If you develop your marketing as a cycle in Read More …

Can you have Agile Marketing?

Recently, I’ve become quite intrigued with agile project management. It was developed in the software arena in an effort to replace the traditional project management methods of define, design, and build to one based on adaption. They moved away from that linear thinking to a more adaptive culture allowing continuous innovation throughout the development process. Read More …

Time, Temperature and Turbulence

Time, Temperature and Turbulence, the 3 T’s have served me well through my years in the process equipment industry. I used it in the design of thermal oxidizers, thermal fluid heaters and applied these principles to the mixing and drying of numerous products. It was a basic set of principles that you use over and Read More …