thru Adaptive Marketing Practices
Software development teams have been using Agile Project Management for several years now; this process has assisted them in their planning, execution, and feedback cycles. Could your marketing learn from them? Answer these questions: Is your marketing become more complex? Have you added multiple new product lines? Have you added different channels of distribution? Have Read More …
Roy Osing of Brilliance for Business is an experienced Business and Marketing Consultant and the former Chief Marketing Officer & Executive Vice President for TELUS, Canada’s second largest Telecommunications provider. He is also the author of the book Be Different or Be Dead, Your Business Survival Guide‘. This is a transcription of our podcast and Read More …
The overall concept of Value Stream Marketing is that you must continuously add value and create value in your marketing for your customer. For most of us, it is no longer an issue of cute and clever it is an issue of content and circulation. It goes hand and hand with the transition from Outbound Read More …
One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but Read More …
My podcast next week will feature Roy Osing, the author of Be Different or Be Dead, Your Business Survival Guide. This is a little different, no pun attended, from my regular podcast but differentiation is a key term in my upcoming blogs so for me it was very appropriate and timely. Lance Henderson of the Read More …
Have you ever questioned the assumptions that inspire your marketing? Have you asked yourself whether there is a better way to make your marketing more effective? I believe there is a tremendous amount that marketers can learn from Lean Development process. Dr. Robert Charente of ITABHI Corporation developed the principles of lean development (LD) in Read More …