Is Differentiation Business Survival

Roy Osing of Brilliance for Business is an experienced Business and Marketing Consultant and the former Chief Marketing Officer & Executive Vice President for TELUS, Canada’s second largest Telecommunications provider. He is also the author of the book Be Different or Be Dead, Your Business Survival Guide‘. This is a transcription of our podcast and includes some great answers to these types of questions:

  1. What if it is difficult to be different? How do you go about that when you’re, let’s say, a dry cleaner’s?
  2. How do you get someone to really focus on that Only statement?
  3. You talk about serving customers rather than providing customer service. What do you mean by that?
  4. You also have an organizational assessment quiz on your website. What does that entail and what will I learn from it if I take it?

Podcast: Is Differentiation the same as Business Survival