Roy Osing of Brilliance for Business is an experienced Business and Marketing Consultant and the former Chief Marketing Officer & Executive Vice President for TELUS, Canada’s second largest Telecommunications provider. He is also the author of the book Be Different or Be Dead, Your Business Survival Guide‘. This is a transcription of our podcast and includes some great answers to these types of questions:
- What if it is difficult to be different? How do you go about that when you’re, let’s say, a dry cleaner’s?
- How do you get someone to really focus on that Only statement?
- You talk about serving customers rather than providing customer service. What do you mean by that?
- You also have an organizational assessment quiz on your website. What does that entail and what will I learn from it if I take it?