thru Adaptive Marketing Practices
Steve Portigal author of Interviewing Users: How to Uncover Compelling Insights, and founder of Portigal Consulting. answered this question from my in past interview: I want to step back for a second, and as a manager, let’s say, I send three people out to interview or just watch the experience. They can come back and Read More …
The Multiverse™ consists of eight different realms: Reality, Virtuality, Augmented Reality, Alternate Reality, Warped Reality, Augmented Virtuality, Physical Virtuality, and Mirrored Virtuality. This maybe considered cutting edge storytelling, see what celelbrated author Joe Pine author of Infinite Possibility says about about the Multiverse. I asked Joe in a podcast, “Can you possibly simplify this message for Read More …
I asked Andrea Phillips an award-winning Transmedia writer, game designer and author, Marketing has moved from being a medium to get the message out, more as a medium of engagement. Storytelling may be the only way to engage people totally. Related Podcast and Transcription: A Primer on Transmedia Storytelling Andrea Phillips: Absolutely, 100 percent. I’ve been Read More …
Matt Dixon, an executive director of strategic research at CEB, has an unrelenting drive to find the answers to questions senior executives often take for granted. Matt’s latest books are The Effortless Experience: Conquering the New Battleground for Customer Loyalty and The Challenger Sale: Taking Control of the Customer Conversation. Related Transcription and Podcasts: Dixon Read More …
Terri Griffith in her book The Plugged-In Manager describes an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What does your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating Read More …
David Kasprzak, of the blog, My Flexible Pencil discussed the intersection of Lean and ROWE in a Business901 podcast. ROWE is a concept developed by Jody Thompson and Cali Ressler, co-authors of the book, Why Work Sucks and How to Fix It: The Results-Only Revolution. ROWE stands for Results-Only Work Environment. Related Transcript and Podcast: Read More …