thru Adaptive Marketing Practices
I am involved in several conferences each year, either in promotion, attending or speaking. I find many conference hosts are looking for that particular format, hot speaker or subject or a new venue to create a profitable event. Many of us look at our marketing the same way. Some of us call it a silver Read More …
Tellus Mater created this video that I found via a tweet by Robert Lusch (@RobertLusch) co-editor of The Service-Dominant Logic of Marketing. I believe that the message Tellus Mater sends is interesting. I can honestly say that I am not qualified to express an opinion on how valid it is. However, I find it similar Read More …
Why should our processes be cast in stone? Beyond Agile co-author Maritza van den Heuvel is my guest next week on the Business901 podcast. She is the author of the Becoming an Agile Family blog where she writes about the ways her family uses Personal Kanban to navigate work and life. You can also find Read More …
Issue Mapping is the process of crafting an issue map, a way of making critical thinking visible. An issue map is a graphical network that integrates many problems, solutions, and points of view and shows the deep structure of an issue. Issue maps can be sketched on paper, but larger issue maps are typically crafted Read More …
Developing Pull in the Lean Marketing Conversation There has been countless books written on the power of storytelling and why that is needed. We are told that all humans are wired to communicate best through stories. We are told that from the beginning of time that this was how we transferred information and wisdom to Read More …
Ken Rolfes of KDR Associates, has spent more than 30 years in public and private companies that design, manufacture, and market technically based products for the medical device, industrial product and computer industries. He has extensive Lean Enterprise experience in general management, new product development, cost management systems, turnarounds, acquisitions and divestitures, and various financial Read More …